This is how I imagine the conversation between the Florist and the Grower/ Supplier:
Florist: Oh that's nice. What's it called?
Florist: Oh no! My clients could never handle such a difficult word.
Grower: Well, the bulb mix that I grew them from was called "Twinkling Stars".
Florist: Perfect! That's what we'll call it.
And so the this lovely little South African, which like all plants, has a life cycle that is fascinating to observe, gets called 'Twinkling Stars' and is dumbed down and turned into a commodity that can be easily disposed of when it looses it's bloom.
To be fair, the label does bare the title 'Rhodohypoxis' but it also describes the plant as "Living Decor".
To the proprietor and staff of the Florist shop I would like to say, put some thought into your Hort and add some flourish to your floristry.